'Tis the Season to Rep!

Can your Santa swag like you? Of course, we had to create a sweatshirt for us to rep during the holiday season! We've got your covered for your Ugly Christmas Sweater parties and holiday events. 

Shop Christmas Sweatshirts

FAM FAVORITES

CELEBRATE BLACK EXCELLENCE

HOW WE SUPPORT HBCUs

We are committed to celebrating, supporting and encouraging Black scholars during and post-college through our licensed collegiate apparel and empowering collections.

As a licensed collegiate vendor, 12%-15% of merchandise sales goes directly to the licensed institutions, supporting the next generation of leaders.

More About Our Mission

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Whether it was encouraged by family, a college counselor, a mentor, etc, we're so glad to have made the decision to attend an HBCU. 

Show your HBCU pride with our new limited "HBCU Best Decision" Collection featuring over 40 schools

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